Brand warfare :
D'Alessandro, David F.
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens. - New York : McGraw-Hill, c2001. - xviii, 185 p. ; 24 cm.
Includes index.
0071362932
2001268628
Brand name products.
Product management.
HD69.B7 / D35 2001
658.8/27 / ALE
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens. - New York : McGraw-Hill, c2001. - xviii, 185 p. ; 24 cm.
Includes index.
0071362932
2001268628
Brand name products.
Product management.
HD69.B7 / D35 2001
658.8/27 / ALE