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Marketing /

Grewal, Dhruv.

Marketing / M : marketing Dhruv Grewal, Michael Levy. - 3rd ed. - New York : McGraw Hill/Irwin, c2013. - xiv, 450 p. : col. ill. ; 28 cm. +

Active review cards on perforated pages at end.

Includes bibliographical references (p. 394-450) and index.

ISBN: 9780078028854 (pbk.) 007802885X (pbk.)

LCCN: 2011940364

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .G675 2013

Dewey Class. No.: 658.8/ / GRE

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