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Basic marketing :

McCarthy, E. Jerome

Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr - 11th ed - Homewood, IL : Irwin, c1993 - xxii, 763, 15, 14 p. : col. ill. ; 27 cm - The Irwin series in marketing .

Includes bibliographical references (p. 723-760) and indexes

ISBN: 025610509X 0256143153 0256134634 (Instructor's copy)

LCCN: 92031792 //r93

Subjects--Topical Terms:
Marketing--Management
Marketing--Management--United States
Export marketing--Management

LC Class. No.: HF5415.13 / .M369 1993 HF5415.13 / .M369 1993

Dewey Class. No.: 658.8/ / MCC

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