Trust agents :
Brogan, Chris
Trust agents : using the web to build influence, improve reputation, and earn trust / Chris Brogan and Julien Smith. - xvi, 271 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Trust, social capital, and media -- Make your own game -- One of us -- Archimedes principle -- Agent zero -- Human artist -- Build an army -- The trust agent.
Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
9780470743089 : $24.95 0470743085 : $24.95
Internet marketing
Online social networks--Economic aspects.
Social media--Economic aspects
HF5415.1265 / .B75 2009
658.872872/ / BRO
Trust agents : using the web to build influence, improve reputation, and earn trust / Chris Brogan and Julien Smith. - xvi, 271 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
Trust, social capital, and media -- Make your own game -- One of us -- Archimedes principle -- Agent zero -- Human artist -- Build an army -- The trust agent.
Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
9780470743089 : $24.95 0470743085 : $24.95
Internet marketing
Online social networks--Economic aspects.
Social media--Economic aspects
HF5415.1265 / .B75 2009
658.872872/ / BRO