Marketing management :
Marketing management : a strategic, decision-making approach /
John W. Mullins ... [et al.].
- 5th ed.
- Boston, Mass. : McGraw-Hill, 2005.
- xxiv, 520 p. : ill. ; 26 cm.
- McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072863706 (alk. paper)
2003066459
Marketing--Management.
HF5415.13 / .M352324 2005
658.8/ / MUL
Includes bibliographical references and index.
0072863706 (alk. paper)
2003066459
Marketing--Management.
HF5415.13 / .M352324 2005
658.8/ / MUL