Normal view MARC view ISBD view

Marketing research /

McDaniel, Carl D.

Marketing research / Carl McDaniel, Jr., Roger Gates. - 6th ed. - Hoboken, NJ : Wiley, c2005. - xxvi, 617, [58] p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references and index.

ISBN: 0471455199

LCCN: 2004266760

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M3823 2005

Dewey Class. No.: 658.8/ / DAN

Place hold
Print
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)