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Marketing /

Kerin, Roger A.

Marketing / - 7th ed. - New York : McGraw Hill, c2023. - xlviii, 736p. : Chiefly col. ill. ; 28 cm.

Includes appendix notes, glossary and index.

ISBN: 9781265111946

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KER

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