MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01670cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15360868 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SUN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20181008145321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080710s2009 cau b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008029764 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781884956850 (trade pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1884956858 (trade pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
SUNLIB |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.G55 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87/ |
| Edition number |
22 |
| Item number |
GIL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gillin, Paul. |
| 9 (RLIN) |
17072 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Secrets of social media marketing : |
| Remainder of title |
how to use online conversations and customer communities to turbo-charge your business! / |
| Statement of responsibility, etc. |
Paul Gillin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Fresno, CA : |
| Name of publisher, distributor, etc. |
Quill Driver Books, |
| Date of publication, distribution, etc. |
c2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 290 p. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Making the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate soapboxes -- Customer conversations -- The social network gorillas -- Niche innovators -- Learning from conversations -- Basics of social media content -- Picking your spots -- Telling stories with words and images -- Engagement through interaction -- Promote thyself -- Measuring results -- Celebrating change. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
9435 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Economic aspects. |
| 9 (RLIN) |
9437 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 9 (RLIN) |
10323 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Interactive marketing. |
| 9 (RLIN) |
17073 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0822/2008029764.html">http://www.loc.gov/catdir/toc/ecip0822/2008029764.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |