Advertising management : (Record no. 7268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00619nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SUN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240701073930.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240627b ug ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380856896 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | SUNLIB |
| Modifying agency | SUNLIB |
| Description conventions | rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd ed. |
| Classification number | 659.19 |
| Item number | PAD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator term | Author |
| 9 (RLIN) | 21138 |
| Personal name | Padhy, Mahendra Kumar |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management : |
| Remainder of title | theory and practice / |
| Statement of responsibility, etc. | Mahendra Kumar Padhy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | University Science Press, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 260p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes abbreviations and Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 3810 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SUN - Main Library | SUN - Main Library | Reserve Section | 06/27/2024 | 659.19 PAD | 2024-0157 | 06/27/2024 | 06/27/2024 | Books | |||||
| Dewey Decimal Classification | SUN - Main Library | SUN - Main Library | Reserve Section | 06/27/2024 | 659.19 PAD | 2024-0158 | 06/27/2024 | 06/27/2024 | Books |