Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.
Material type: TextPublication details: [New York, N.Y.] : HarperBusiness, c1991.Description: xvii, 223 p. : ill. ; 24 cmISBN:- 0887305199 :
- 658.8 20 MOO
- HF5439.T42 M66 1991
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 658.8 MOO (Browse shelf(Opens below)) | Available | 2018-1960 |
Browsing SUN - Main Library shelves, Shelving location: General Shelves, Collection: Text Books Close shelf browser (Hides shelf browser)
658.8/ MCC Essentials of marketing : | 658.8/ MCC Basic marketing : | 658.8/ MCD Marketing. | 658.8 MOO Crossing the chasm : | 658.8/ MUL Marketing management : | 658.8/ NEL Marketing | 658.8/ NEL Marketing |
Includes index.
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