MKTG 7 / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel].
Material type: TextPublication details: Mason, Ohio : South-Western ; Andover : Cengage Learning [distributor], 2013.Edition: Student edDescription: xiv, 386, [20] pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781285091860
- 1285091868
- 1627080007
- 9781627080002
- Marketing 7
- Marketing
- 658.8 23 LAM
- HF5415 .L26244 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 658.8 LAM (Browse shelf(Opens below)) | Available | 2018-4609 | |
Books | SUN - Main Library General Shelves | Text Books | 658.8 LAM (Browse shelf(Opens below)) | Available | 2018-1975 | |
Books | SUN - Main Library General Shelves | Text Books | 658.8 LAM (Browse shelf(Opens below)) | Available | 2018-2196 |
Browsing SUN - Main Library shelves, Shelving location: General Shelves, Collection: Text Books Close shelf browser (Hides shelf browser)
658.8/ KOT Marketing management : | 658.8/ KOT Marketing Management | 658.8 LAM MKTG 7 / | 658.8 LAM MKTG 7 / | 658.8/ LAM MKTG7 : | 658.8/ LAM MKTG | 658.8/ LAM Marketing. |
Includes bibliographical references and index.
pt. 1. The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price.
MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
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