Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 5th edDescription: xxvii, 515 p. : ill. ; 23 cmISBN:- 9780132336536 (pbk. : alk. paper)
- 0132336537 (pbk. : alk. paper)
- 658.8 22 BES
- HF5415.13 .B46 2009
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 658.8 BES (Browse shelf(Opens below)) | Available | 2018-2023 |
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658.8/ ARM Marketing an introduction,9e | 658.8/ ARM Marketing an introduction,9e | 658.8/ BER Cutting Edge Sales. | 658.8 BES Market-based management : | 658.8/ BES Market -Based Management | 658.8/ COH Successful marketing for small business / | 658.8/ DAN Marketing research / |
Includes bibliographical references and index.
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