Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Material type: TextPublication details: Boston : Prentice Hall, c2010.Edition: 5th edDescription: xxiii, 683 p. : ill. (chiefly col.) ; 29 cmISBN:- 9780135045596 (casebound : alk. paper)
- 0135045592 (casebound : alk. paper)
- 9780132453134
- 0132453134
- 647.94/ 22 KOT
- TX911.3.M3 K68 2010
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | SUN - Main Library General Shelves | Text Books | 647.94/ KOT (Browse shelf(Opens below)) | Available | 2018-3890 |
Browsing SUN - Main Library shelves, Shelving location: General Shelves, Collection: Text Books Close shelf browser (Hides shelf browser)
643.7/ THE Home improvement 1-2-3. | 646.726/ PER The Perricone prescription : | 647.94 FEN Meetings, expositions, events, and conventions : | 647.94/ KOT Marketing for hospitality and tourism / | 647.94072/ BRO Researching Hospitality and Tourism | 647.95/ MOR Culinary Creation | 647.95/ MOR Culinary creation : |
Includes bibliographical references and index.
Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan.
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