Economics for managers / Paul G. Farnham.
Material type:
TextPublication details: Boston : Prentice Hall, c2010.Edition: 2nd edDescription: xxiii, 508 p. : ill. ; 29 cmISBN: - 9780136065524 (casebound : alk. paper)
- 013606552X (casebound : alk. paper)
- 330.024658/ 22 FAR
- HB171.5 .F2487 2010
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Books | SUN - Main Library General Shelves | Text Books | 330.024658/ FAR (Browse shelf(Opens below)) | Available | 2018-4023 |
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| 330/ TAV Progress in Economics Research / | 330.0112/ ONI Global model simulation : | 330.015195/ GRE Econometric analysis | 330.024658/ FAR Economics for managers / | 330.122/ REI Exploitation and economic justice in the liberal capitalist state | 330.16/ LAN The wealth and poverty of nations : | 330.9 HEI The making of economic society / |
Includes bibliographical references and index.
Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making.
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