Introduction to electronic commerce Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.].

By:

Turban, Efraim

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, NJ : Prentice Hall, 2009.Edition: 2nd edDescription: xliii, 578 p. : col. ill. ; 25 cmISBN:

9780136033240

Uniform titles:

Introduction to e-commerce

Subject(s):

Electronic commerce

DDC classification:

658.872 22 TUR

LOC classification:

HF5548.32 .T87 2009

Online resources:

Table of contents only

Contents:

Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SUN - Main Library General Shelves	Text Books	658.872 TUR (Browse shelf(Opens below))	Available		2018-4152

Prev. ed. published under title: Introduction to e-commerce.

Includes bibliographical references (p. 521-544) and index.

There are no comments on this title.

to post a comment.