SOROTI UNIVERSITY LIBRARY
Welcome to the Granary of Knowledge
Introduction to electronic commerce Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.].
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, 2009.Edition: 2nd edDescription: xliii, 578 p. : col. ill. ; 25 cmISBN: - 9780136033240
- Introduction to e-commerce
- 658.872 22 TUR
- HF5548.32 .T87 2009
Contents:
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
Prev. ed. published under title: Introduction to e-commerce.
Includes bibliographical references (p. 521-544) and index.
Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
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