SOROTI UNIVERSITY LIBRARY
Welcome to the Granary of Knowledge
Consumer behavior : buying, having, and being / Michael R. Solomon.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009.Edition: 8th edDescription: xxv, 694 p. : col. ill. ; 29 cmISBN: - 9780136015963
- 0136015964
- 658.8/342/ 22 SOL
- HF5415.32 .S6 2009
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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