Consumers / Eric Arnould, Linda Price, George Zinkhan.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 2nd edDescription: xxv, 845, [22] p. : col. ill. ; 27 cmISBN:- 0072537140 (alk. paper)
- 0071214267 (international : alk. paper)
- 568.832/ 21 ARN
- HF5415.32 .A76 2004
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | SUN - Main Library General Shelves | Text Books | 568.832/ ARN (Browse shelf(Opens below)) | Available | 2018-4462 |
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567/ WEY Financial Accounting / | 567.028/ BOO Basic techniques in microbiology laboratories | 567.9103/ LAM Dinosaur data Book / | 568.832/ ARN Consumers / | 569.2023/ MAR The Perfect Fit | 569.9/ FED The past in perspective : | 570/.1/5118 ADL Modeling the dynamics of life : |
Includes bibliographical references and indexes.
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