Marketing management / Philip Kotler, Kevin Lane Keller.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012.Edition: 14th [ed.]Description: xxii, 657, [127] p. : col. ill. ; 29 cmISBN:- 9780132102926
- 0132102927
- 658.8/ 22 KOT
- HF5415.13 .K64 2012
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 658.8/ KOT (Browse shelf(Opens below)) | Available | 2018-4631 |
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658.8/ KOT Marketing Management | 658.8 KOT Marketing management / | 658.8/ KOT Marketing management : | 658.8/ KOT Marketing management / | 658.8/ KOT Marketing management : | 658.8/ KOT Marketing Management | 658.8 LAM MKTG 7 / |
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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