Media essentials : a brief introduction / Richard Campbell, Miami University, Christopher R. Martin, University of Northern Iowa, Bettina Fabos, University of Northern Iowa ; with Shawn Harmsen, University of Iowa
Material type: TextPublisher: Boston : Bedford/St. Martin's, a Macmillan Education imprint, [2016]Edition: Third editionDescription: xxix, 525, 10, 15, 32 pages : illustrations (chiefly color) ; 24 cmContent type:- text
- unmediated
- volume
- 9781319027919
- 9781457693762
- 1457693763
- 9781319052386
- 131905238X
- 302.230973/ CAM
- P94.65.U6 C365 2016
- P94.65.U6 C365 2016
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 302.230973/ CAM (Browse shelf(Opens below)) | Available | 2018-5191 |
Browsing SUN - Main Library shelves, Shelving location: General Shelves, Collection: Text Books Close shelf browser (Hides shelf browser)
302.23/ TUF Envisioning information / | 302.23072/ BER Media research methods : | 302.230973/ CAM Media & Culture: | 302.230973/ CAM Media essentials : | 302.231/DAV Everybody lies : | 302.3/4 POG Among friends : | 302.3/5 GAB Organizations in depth : |
Includes bibliographical references and index
Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research
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