Health industry communication : new media, new methods, new message / Nancy J. Hicks and Christina Nicols.
Material type: TextPublication details: Sudbury, Mass. : Jones & Bartlett Learning, 2012.Description: xxv, 316 p. : ill. ; 23 cmISBN:- 9780763778927 (pbk.)
- 0763778923 (pbk.)
- 613/ 22 HIC
- R118 .H53 2012
- WA 590
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 613/ HIC (Browse shelf(Opens below)) | Available | 2018-5348 |
Includes bibliographical references and index.
The growth of health communications : a story of consumer power and medical innovation -- Both sides now : viewing media through the public relations prism -- Research for health communication -- The communication planning process -- Communication for health professional associations : finding the balance between profession and business -- Building a national brand for a children's hospital -- Crisis communication in the health sector -- Hospital media relations in a time of change -- An A to Z guide for communicating the launch of a new pharmaceutical product -- Plan for your health : a public education campaign to build awareness and gain consumer preference -- "It's all coming together" : communications strategy for the Medicare Part D national education and enrollment campaign -- Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign -- Reaching targeted audiences in an evolving media environment -- The Society for Women's Health Research : advocacy and communications at work -- Changing obesity policies and behavioral risk factors through social marketing : case study of the Chicago 5-4-3-2-1 Go! program -- Health reform : the new era of prevention.
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