Introduction to business /
Jeff Madura
- 4e [ed.]
- Mason, OH : Thompson/South-Western, c2007
- xlviii, 745 p. : col. ill. ; 29 cm
Includes indexes
Motives and functions of a business -- Business ethics and social responsibility -- Assessing economic conditions -- Assessing global conditions -- Selecting a form of business ownership -- Entrepreneurship and business planning -- Managing effectively -- Organizational structure -- Improving productivity and quality -- Motivating employees -- Hiring, training, and evaluating employees -- Creating and pricing products -- Distributing products -- Promoting products -- Accounting and financial analysis -- Financing -- Expanding the business