Madura, Jeff

Introduction to business / Jeff Madura - 4e [ed.] - Mason, OH : Thompson/South-Western, c2007 - xlviii, 745 p. : col. ill. ; 29 cm

Includes indexes

Motives and functions of a business -- Business ethics and social responsibility -- Assessing economic conditions -- Assessing global conditions -- Selecting a form of business ownership -- Entrepreneurship and business planning -- Managing effectively -- Organizational structure -- Improving productivity and quality -- Motivating employees -- Hiring, training, and evaluating employees -- Creating and pricing products -- Distributing products -- Promoting products -- Accounting and financial analysis -- Financing -- Expanding the business

0324407114 (Student ed.) 9780324407112 (Student ed.) 0324360800 (instructor's ed.) 9780324360806 (instructor's ed.)


Industrial management--Textbooks
Business--Textbooks

HD31 / .M2815 2007 HD31 / .M2815 2007