Crossing the chasm : marketing and selling technology products to mainstream customers /
Geoffrey A. Moore ; with a foreword by Regis McKenna.
- [New York, N.Y.] : HarperBusiness, c1991.
- xvii, 223 p. : ill. ; 24 cm.
Includes index.
0887305199 : $23.00 ($31.00 Canada)
91024260
Selling--Technology. Selling--Technology. High technology industries. Marketing.