D'Alessandro, David F. Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / David F. D'Alessandro, with Michele Owens. - New York : McGraw-Hill, c2001. - xviii, 185 p. ; 24 cm. Includes index. ISBN: 0071362932 LCCN: 2001268628 Subjects--Topical Terms: Brand name products.Product management. LC Class. No.: HD69.B7 / D35 2001 Dewey Class. No.: 658.8/27 / ALE