Best, Roger J. Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxvii, 515 p. : ill. ; 23 cm. Includes bibliographical references and index. ISBN: 9780132336536 (pbk. : alk. paper) 0132336537 (pbk. : alk. paper) LCCN: 2008004557 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .B46 2009 Dewey Class. No.: 658.8 / BES