Rapp,Stan <br/><br/>
MaxiMarketing  the new direction in advertising , promotion , and marketing stratagy 

 - USA  McGraw -Hill  1988 
 - xiii,278p.  23cm. 
<br/><br/><label>ISBN: </label>0452262380 
<br/><br/><label>Dewey Class. No.: </label>658.8/  / RAP