Grewal, Dhruv.
Marketing /
M : marketing
Dhruv Grewal, Michael Levy.
- 3rd ed.
- New York : McGraw Hill/Irwin, c2013.
- xiv, 450 p. : col. ill. ; 28 cm. +
Active review cards on perforated pages at end.
Includes bibliographical references (p. 394-450) and index.
9780078028854 (pbk.) 007802885X (pbk.)
2011940364
Marketing.
HF5415 / .G675 2013
658.8/ / GRE