Lamb, Charles W. <br/><br/>
MKTG7 :  Instructor edition / 
 Marketing 7  MKTG  Marketing 
Lamb, Hair, McDaniel. 
 - [2013-2014 edition]. 
 - Mason, Ohio :  South-Western,  2014. 
 - xiv, 386, [20] pages. :  color illustrations ;  28 cm 
<br/><br/> Cover title. 
<br/><br/>Includes bibliographical references in endnotes (pages 360-371) and index. 
<br/><br/><label>ISBN: </label>9781285092546 1285092546 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/  / LAM