Lamb Charles W. <br/><br/>
MKTG 
Charles W. Lamb 
 - Mason,OH  Cengage Learning   2014 
 - xiv,386[8]p.:  Col ill.;  27cm. 
<br/><br/><label>ISBN: </label>9781285091860 
<br/><br/><label>Dewey Class. No.: </label>658.8/  / LAM