Dibb Sally. <br/><br/>
Marketing concepts and strategies 

 - 4th ed.  Fourth European Edition. 
 - Boston, New York.  Houghton Mifflin Company.  c2001 
 - xx,876 p.;  col ill.;  25cm 
<br/><br/><label>ISBN: </label>0395962447 
<br/><br/><label>Dewey Class. No.: </label>658.8/  / DIB