Farnham, Paul G. <br/><br/>
Economics for managers / 
Paul G. Farnham. 
 - 2nd ed. 
 - Boston :  Prentice Hall,  c2010. 
 - xxiii, 508 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making. 
<br/><br/><label>ISBN: </label>9780136065524 (casebound : alk. paper) 013606552X (casebound : alk. paper) 
<br/><br/><label>LCCN: </label>2008054685 
<br/><br/><label>Nat. Bib. No.: </label>GBA922348  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014920477  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics.<br/>Management.
<br/><br/><label>LC Class. No.: </label>HB171.5  / .F2487 2010 
<br/><br/><label>Dewey Class. No.: </label>330.024658/  / FAR