Armstrong, Gary
Marketing : an introduction /
Gary Armstrong, Philip Kotler.
- 7th ed.
- Upper Saddle River, NJ : Pearson/Prentice Hall, c2005.
- xxvi, 580, VC31, MP9, MA4, CM7, G9, N23, CR2, I16 p. : col. ill. ; 28 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and indexes.
0131424106
2003060906
Marketing.
HF5415 / .K625 2005
658.8/ / ARM