McCarthy, E. Jerome <br/><br/>
Basic marketing :  a global-managerial approach / 
E. Jerome McCarthy, William D. Perreault, Jr 
 - 11th ed 
 - Homewood, IL :  Irwin,  c1993 
 - xxii, 763, 15, 14 p. :  col. ill. ;  27 cm 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 723-760) and indexes 
<br/><br/><label>ISBN: </label>025610509X 0256143153 0256134634 (Instructor's copy) 
<br/><br/><label>LCCN: </label>92031792 //r93 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--United States<br/>Export marketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 1993 HF5415.13  / .M369 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8/  / MCC