Rapp, Stan. <br/><br/>
Beyond MaxiMarketing :  the new power of caring and daring / 
Stan Rapp, Thomas L. Collins. 
 - New York :  McGraw-Hill,  c1994. 
 - xxvii, 319 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070513430 :  $21.95 
<br/><br/><label>LCCN: </label>93023545  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Sales promotion--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R3245 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8/  / RAP