All business is local : why place matters more than ever in a global, virtual world /
John A. Quelch and Katherine E. Jocz.
- New York : Portfolio/Penguin, 2012.
- 248 p. : ill. ; 22 cm.
Includes bibliographical references and index.
Introduction: the persistence of place -- Managing psychological place -- Managing physical place -- Managing virtual place -- Marketing geographic place -- Marketing locally and globally -- Conclusion.
9781591844655 (hardback) 1591844657 (hardback)
2011036149
Internet marketing. Communication in marketing. Marketing. Globalization.