Public relations : the profession and the practice / Dan Lattimore ... [et al.]. - 2nd ed. - New York : McGraw-Hill, c2007. - xxiv, 387 p. : ill. 26 cm. + DVD-ROM (4 3/4 in.)

Includes bibliographical references and index.

9780073511863 (softcover : alk. paper) 0073511862 (softcover : alk. paper)

2006044998


Public relations.
Public relations--United States.

HM1221 / .P82 2007

659.2/ / LAT