Public relations : the profession and the practice / Dan Lattimore ... [et al.]. - 2nd ed. - New York : McGraw-Hill, c2007. - xxiv, 387 p. : ill. 26 cm. + DVD-ROM (4 3/4 in.) Includes bibliographical references and index. ISBN: 9780073511863 (softcover : alk. paper) 0073511862 (softcover : alk. paper) LCCN: 2006044998 Subjects--Topical Terms: Public relations.Public relations--United States. LC Class. No.: HM1221 / .P82 2007 Dewey Class. No.: 659.2/ / LAT