McDaniel, Carl D. <br/><br/>
Marketing research / 
Carl McDaniel, Jr., Roger Gates. 
 - 6th ed. 
 - Hoboken, NJ :  Wiley,  c2005. 
 - xxvi, 617, [58] p. :  ill. ;  26 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> "SPSS student version 11.0 for Windows"--CD-ROM. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471455199 
<br/><br/><label>LCCN: </label>2004266760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3823 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/  / DAN