Gillin, Paul. <br/><br/>
Secrets of social media marketing :  how to use online conversations and customer communities to turbo-charge your business! / 
Paul Gillin. 
 - Fresno, CA :  Quill Driver Books,  c2009. 
 - xxv, 290 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Making the case -- Making choices -- Ear to the ground -- Courting online influencers -- Corporate soapboxes -- Customer conversations -- The social network gorillas -- Niche innovators -- Learning from conversations -- Basics of social media content -- Picking your spots -- Telling stories with words and images -- Engagement through interaction -- Promote thyself -- Measuring results -- Celebrating change. 
<br/><br/><label>ISBN: </label>9781884956850 (trade pbk.) 1884956858 (trade pbk.) 
<br/><br/><label>LCCN: </label>2008029764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Economic aspects.<br/>Customer relations.<br/>Interactive marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .G55 2009 
<br/><br/><label>Dewey Class. No.: </label>658.87/  / GIL