Information systems : a manager's guide to harnessing technology
- 1 online resource : colour illustrations
- Updated irregularly
- Open textbook library .
- Open Textbook Library .
Author removed at request of original publisher. This edition adapted from a work originally produced in 2011 by a publisher who has requested that it not receive attribution Information Systems: A Manager's Guide to Harness Technology by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted
Setting the stage : technology and the modern enterprise -- Strategy and technology : concepts and frameworks for understanding what separates winners from losers -- Zara : fast fashion from savvy systems -- Netflix in two acts : the making of an e-commerce giant and the uncertain future of atoms to bits -- Moore's law : fast, cheap computing and what it means for the manager -- Understanding network effects -- Social media, peer production, and Web 2.0 -- Facebook : building a business from the social graph -- Understanding software : a primer for managers -- Software in flux : partly cloudy and sometimes free -- The data asset : databases, business intelligence, and competitive advantage -- A manager's guide to the Internet and telecommunications -- Information security : barbarians at the gateway (and just about everywhere else) -- Google in three parts : search, online advertising, and beyond
"Information Systems: A Manager’s Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology."--Open Textbook Library
9781936126064 1936126060
Information resources management--Textbooks Management information systems--Textbooks Information technology--Textbooks Information technology--Management--Textbooks Web 2.0--Textbooks