Kerin, Roger A. <br/><br/>
Marketing / 

 - 7th ed. 
 - New York :  McGraw Hill,  c2023. 
 - xlviii, 736p. :  Chiefly col. ill. ;  28 cm. 
<br/><br/> Includes appendix notes, glossary and index. 
<br/><br/><label>ISBN: </label>9781265111946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER