Padhy, Mahendra Kumar <br/><br/>
Advertising management :  theory and practice / 
Mahendra Kumar Padhy 
 - New Delhi :  University Science Press,  c2011. 
 - xiv, 260p. :  ill. ;  24 cm. 
<br/><br/> Includes abbreviations and Index. 
<br/><br/><label>ISBN: </label>9789380856896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.19  / PAD