Media essentials : a brief introduction / Richard Campbell, Miami University, Christopher R. Martin, University of Northern Iowa, Bettina Fabos, University of Northern Iowa ; with Shawn Harmsen, University of Iowa

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Contributor(s):

Material type: Text

TextPublisher: Boston : Bedford/St. Martin's, a Macmillan Education imprint, [2016]Edition: Third editionDescription: xxix, 525, 10, 15, 32 pages : illustrations (chiefly color) ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781319027919
9781457693762
1457693763
9781319052386
131905238X

Subject(s):

DDC classification:

302.230973/ CAM

LOC classification:

P94.65.U6 C365 2016
P94.65.U6 C365 2016

Contents:

Mass communication : a critical approach -- Books and the power of print -- Newspapers to digital frontiers : journalism's journey -- Magazines in the age of specialization -- Sound recording and popular music -- Popular radio and the origins of broadcasting -- Movies and the impact of images -- Television, cable, and specialization in visual culture -- The Internet and new technologies : the media coverage -- Digital gaming and the media playground -- Advertising and commercial culture -- Public relations and framing the message -- Legal controls and freedom of expression -- Media economics and the global marketplace -- Social scientific and cultural approaches to media research

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SUN - Main Library General Shelves	Text Books	302.230973/ CAM (Browse shelf(Opens below))	Available		2018-5191

Includes bibliographical references and index

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