International marketing and export management / Gerald Albaum, Edwin Duerr.
Material type: TextPublication details: Harlow, England ; New York : Financial Times Prentice Hall, 2011.Edition: 7th edDescription: xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cmISBN:- 9780273743880 (pbk.)
- 0273743880 (pbk.)
- 658.8/4 22 ALB
- HF1416 .I617 2011
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 658.8/4 ALB (Browse shelf(Opens below)) | Available | 2018-4254 |
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
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