Just enough research / Erika Hall ; foreword by Jeffrey Zeldman

By:

Hall, Erika [author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781937557102
1937557103

Subject(s):

DDC classification:

001.42/ 23/swe HAL

LOC classification:

Q180.A1 H36 2013

Contents:

Enough is enough -- The basics - The process -- Organizational research -- User research -- Competitive research -- Evaluative research -- Analysis and models -- Quantitative research

Summary: Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Publisher description

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SUN - Main Library General Shelves	Text Books	001.42/ HAL (Browse shelf(Opens below))	Available		2018-5044

Includes bibliographical references and index

Enough is enough -- The basics - The process -- Organizational research -- User research -- Competitive research -- Evaluative research -- Analysis and models -- Quantitative research

Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Publisher description

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