Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2007.Edition: 3rd edDescription: xxiii, 515 p. : col.ill.; 28 cmISBN:- 0131866222
- 9780131866225
- 659.1/ 22 CLO
- HF5415.123 .C58 2007
- 85.40
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | SUN - Main Library General Shelves | Text Books | 659.1/ CLO (Browse shelf(Opens below)) | Available | 2018-5122 |
Includes bibliographical references and indexes.
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