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_aHF5439.T42 _bM66 1991 |
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_a658.8 _220 _bMOO |
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_aMoore, Geoffrey A., _d1946- _93007 |
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_aCrossing the chasm : _bmarketing and selling technology products to mainstream customers / _cGeoffrey A. Moore ; with a foreword by Regis McKenna. |
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_a[New York, N.Y.] : _bHarperBusiness, _cc1991. |
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_axvii, 223 p. : _bill. ; _c24 cm. |
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_aSelling _xTechnology. _93008 |
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_aSelling _xTechnology. _93008 |
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_aHigh technology industries. _93009 |
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_aMarketing. _92834 |
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