000 | 03019cam a2200493 a 4500 | ||
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999 |
_c1592 _d1592 |
||
001 | 17561772 | ||
003 | SUN | ||
005 | 20180719101821.0 | ||
008 | 121213s2014 ohua b 001 0 eng d | ||
010 | _a 2012955793 | ||
015 |
_aGBB2B9906 _2bnb |
||
016 | 7 |
_a016219463 _2Uk |
|
020 |
_a9781285091860 _q(pbk.) |
||
020 |
_a1285091868 _q(pbk.) |
||
020 |
_z1285091860 _q(pbk.) |
||
020 | _a1627080007 | ||
020 | _a9781627080002 | ||
035 | _a(OCoLC)ocn820108896 | ||
040 |
_aUKMGB _beng _cSUNLIB _dUKMGB _dOCLCO _dYDXCP _dBTCTA _dCUI _dOSU _dOCLCF _dOCLCA _dIIB _dOCLCA _dCTB _dOCLCQ _dDLC |
||
042 | _alccopycat | ||
050 | 0 | 0 |
_aHF5415 _b.L26244 2013 |
082 | 0 | 4 |
_a658.8 _223 _bLAM |
100 | 1 |
_aLamb, Charles W., _eauthor. _93031 |
|
245 | 1 | 0 |
_aMKTG 7 / _c[Charles W. Lamb, Joseph F. Hair, Carl McDaniel]. |
246 | 3 | _aMarketing 7 | |
246 | 3 | _aMarketing | |
250 | _aStudent ed. | ||
260 |
_aMason, Ohio : _bSouth-Western ; _aAndover : _bCengage Learning [distributor], _c2013. |
||
300 |
_axiv, 386, [20] pages : _billustrations ; _c28 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _apt. 1. The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- pt. 2. Analyzing marketing opportunities -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Marketing research -- pt. 3. Product decisions -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- pt. 4. Distribution decisions -- Supply chain management -- Marketing channels and retailing -- pt. 5. Promotion and communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion -- Personal selling and sales management -- Social media and marketing -- pt. 6. Pricing decisions -- Pricing concepts -- Setting the right price. | |
520 | _aMKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze. | ||
650 | 0 |
_aMarketing. _92834 |
|
650 | 7 |
_aMarketing. _2fast _0(OCoLC)fst01010167 _92834 |
|
700 | 1 |
_aHair, Joseph F., _eauthor. _93032 |
|
700 | 1 |
_aMcDaniel, Carl, _cJr., _d1941- _eauthor. _93033 |
|
906 |
_a7 _bibc _ccopycat _d2 _eepcn _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |