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|---|---|---|---|
| 999 |
_c1602 _d1602 |
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| 001 | 12403733 | ||
| 003 | SUN | ||
| 005 | 20180719103213.0 | ||
| 008 | 010509s2001 nyu 001 0 eng d | ||
| 010 | _a 2001268628 | ||
| 020 | _a0071362932 | ||
| 035 | _a(OCoLC)ocm46700413 | ||
| 040 |
_aORX _cSUNLIB _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHD69.B7 _bD35 2001 |
| 082 | 0 | 0 |
_a658.8/27 _221 _bALE |
| 100 | 1 |
_aD'Alessandro, David F. _93061 |
|
| 245 | 1 | 0 |
_aBrand warfare : _b10 rules for building the killer brand : lessons for new and old economy players / _cDavid F. D'Alessandro, with Michele Owens. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2001. |
||
| 300 |
_axviii, 185 p. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aBrand name products. _93062 |
|
| 650 | 0 |
_aProduct management. _93063 |
|
| 700 | 1 |
_aOwens, Michele. _93064 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/2001268628.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2001268628.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/2001268628-b.html |
| 906 |
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