000 01205cam a2200385Ii 4500
999 _c2195
_d2195
001 911144028
003 SUN
005 20180720154100.0
008 150617s2014 ohua bc 001 0 eng d
020 _a9781285092546
020 _a1285092546
035 _a(OCoLC)911144028
_z(OCoLC)858956162
040 _aICI
_beng
_erda
_cSUNLIB
_dICI
_dYDXCP
_dOCLCA
_dOCLCQ
082 _a658.8/
_bLAM
092 _a658.8
_bM3413
100 _aLamb, Charles W.
_94819
110 _aCharles W. Lamb
_94820
245 0 0 _aMKTG7 :
_pInstructor edition /
_cLamb, Hair, McDaniel.
246 3 _aMarketing 7
246 3 _aMKTG
246 3 _aMarketing
250 _a[2013-2014 edition].
260 _aMason, Ohio :
_bSouth-Western,
_c2014.
300 _axiv, 386, [20] pages. :
_bcolor illustrations ;
_c28 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aCover title.
504 _aIncludes bibliographical references in endnotes (pages 360-371) and index.
650 0 _aMarketing.
_92834
700 1 _aLamb, Charles W.
_94819
700 1 _aHair, Joseph F.
_94821
700 1 _aMcDaniel, Carl,
_cJr.,
_d1941-
_94822
942 _2ddc
_cBK