000 | 01205cam a2200385Ii 4500 | ||
---|---|---|---|
999 |
_c2195 _d2195 |
||
001 | 911144028 | ||
003 | SUN | ||
005 | 20180720154100.0 | ||
008 | 150617s2014 ohua bc 001 0 eng d | ||
020 | _a9781285092546 | ||
020 | _a1285092546 | ||
035 |
_a(OCoLC)911144028 _z(OCoLC)858956162 |
||
040 |
_aICI _beng _erda _cSUNLIB _dICI _dYDXCP _dOCLCA _dOCLCQ |
||
082 |
_a658.8/ _bLAM |
||
092 |
_a658.8 _bM3413 |
||
100 |
_aLamb, Charles W. _94819 |
||
110 |
_aCharles W. Lamb _94820 |
||
245 | 0 | 0 |
_aMKTG7 : _pInstructor edition / _cLamb, Hair, McDaniel. |
246 | 3 | _aMarketing 7 | |
246 | 3 | _aMKTG | |
246 | 3 | _aMarketing | |
250 | _a[2013-2014 edition]. | ||
260 |
_aMason, Ohio : _bSouth-Western, _c2014. |
||
300 |
_axiv, 386, [20] pages. : _bcolor illustrations ; _c28 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
500 | _aCover title. | ||
504 | _aIncludes bibliographical references in endnotes (pages 360-371) and index. | ||
650 | 0 |
_aMarketing. _92834 |
|
700 | 1 |
_aLamb, Charles W. _94819 |
|
700 | 1 |
_aHair, Joseph F. _94821 |
|
700 | 1 |
_aMcDaniel, Carl, _cJr., _d1941- _94822 |
|
942 |
_2ddc _cBK |