000			02029cam a2200373 a 4500
999			_c3076 _d3076
001			268788686
003			SUN
005			20180729122710.0
008			090224s2010 maua b 001 0 eng
010			_a2009007221
020			_a9780135045596 (casebound : alk. paper)
020			_a0135045592 (casebound : alk. paper)
020			_a9780132453134
020			_a0132453134
035			_a(OCoLC)268788686 _z(OCoLC)718247289
040			_aDLC _cSUNLIB _dBTCTA _dYDXCP _dC#P _dBWX _dHEBIS _dAGL _dCHRRO _dYHM _dBDX _dTULIB
050	0	0	_aTX911.3.M3 _bK68 2010
070	0		_aTX911.3.M3 _bK68 2010
072		7	_as1se _2rero
082	0	0	_a647.94/ _222 _bKOT
092			_a647.94 _bK84m5
100	1		_aKotler, Philip. _92530
245	1	0	_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens.
250			_a5th ed.
260			_aBoston : _bPrentice Hall, _cc2010.
300			_axxiii, 683 p. : _bill. (chiefly col.) ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan.
650		0	_aHospitality industry _xMarketing. _97154
650		0	_aTourism _xMarketing. _97155
700	1		_aBowen, John T. _97156
700	1		_aMakens, James C. _97157
942			_2ddc _cBK